Why Having a Professionally Designed and Mobile-Friendly Website is Essential for Veterinary Practitioners
It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your prospects to choose your office over the competition?
Many of your prospective clients are looking for reputable veterinarians online via search engines, social media sites, and online business directories. According to Pew Research Center, 77% of online medical information seekers begin at a search engine such as Google, Bing, or Yahoo.
Moreover, a lot of online health information gathering no longer takes place exclusively on desktop computers, as online searchers also use smartphones, tablets, and other devices to gather online medical information.
Your prospective clients are using their smartphones increasingly while on the go. According to Pew Research Center, 52% of smartphone owners gather health information using their phones. In other words, when their pets are in need, pet owners are just as likely to turn to their smartphones as they would to their computers when searching for reputable veterinarians and online medical information.